I often get asked by clients how long it takes to build a website. Of course, that depends on a lot of variables, but the thing most people don’t realize is that actually building the website is usually the easy part.
It’s sort of like writing a poem. Most of us could sit down and type up a poem (or write it out by hand) in a matter of minutes. However, a good poem – one that earns the author a living – could take weeks, months, or even years to actually write. Most of that time is spent thinking, and a lot of it is spent crafting and tweaking the language.
In the same way, there’s a lot that goes into building a website that can function as your #1 employee, BESIDES building the site. Things such as planning your marketing strategy, crafting your ideal message, turning that message into an interesting story, creating your visual branding, designing the user experience and site navigation, planning your search strategy, thinking through all the site requirements, and putting together all the materials. Then, and only then, should you build the site.
Once in every life someone comes along, and builds you a website that was almost like a song…. To your success!
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