The only reason for having a business website is to make your business money. But how do you do that? I have a really simple formula for you:
Traffic + Conversions = Customers
In this equation, traffic does not mean the number of “hits” on your website. That can be a pretty useless statistic. Rather, it refers to the number of people who are your ideal potential clients who are visiting your website to check you out.
Conversion refers to a website that really speaks to your ideal prospect and makes them want to connects with you.
It’s that simple. I can assure you that when you take care of these two items, the website will make you money. When you really break it down, the only reason that a business website might not be making money is that (a) the right people (the ideal prospects) are not finding the site, or (b) once they’re there, the site does not speak to them in a way that makes them want to connect with you. Or it could be both.
To your success!
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