Are you curious about search engine optimization (SEO)?
One of our clients who provides tree trimming and stump grinding services was, and here’s a bit of their story.
When they first came to us, they were spending their marketing budget on several different online programs, including buying leads. They were getting a new customer only occasionally.
They reached out to us because they wanted to try SEO. They allocated a small budget for local SEO. A couple months later, they called up to ask, “Steve, how can we do more of this?”
We sat down and had a conversation to explore their business goals. Based on their growth goals, I recommended a greatly expanded search engine optimization program of $1,000 a month. This was just a huge leap for them and it created a mental barrier until we did the math.
They intended to grow their business by $350,000 the following year. They weren’t sure how they were going to bring in that new business. Until it clicked that a $12,000 investment in their website to bring in $350,000 was probably a pretty good deal.
Well, by the end of the year, we fell a little short of the $350,000, although they did bring in close to $300,000, mostly in new web sales, on their $12,000 investment. That was more than a 2000% return on their marketing investment in terms of sales generated from the website.
Still today, they have a steady stream of quote requests coming in from their website and their business continues expanding and growing.
Does this mean you should rush out and invest in SEO? No, not unless you’re looking for significant sales growth, and you’re in a market where it makes sense. But it can be a very effective tool when done right.
To your success!
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