When someone is not feeling well, they typically don’t walk into the pharmacy and ask for “a prescription drug.” Nor do they walk in and ask for some azacitidine. When you are ill, you first need a doctor to diagnose what’s wrong, to look at your symptoms and maybe run some tests. Only then can she prescribe the right medicine.
Building a website is the same way. When you hire someone to simply “build a website” it often does nothing to make your business better. What really makes a website effective is the diagnosis and prescription. (If the FDA regulated the marketing field, you would not be allowed to hire someone to build a website without getting consulting first in order to develop a clear marketing strategy.)
My firm, Cloud Mountain Marketing, is like a medical center with an attached pharmacy. Yes, we do build websites–all different kinds–but the service that is even more valuable is the consulting process I go through with my clients BEFORE the site is built.
Would you like your website to really, really work hard for you to make you money? Then talk to your doctor. Because it’s not just a website.
To your success!
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